A startup needs all the reinforcement available to make it sustainable. According to an article in Newsday.com, 42% of startups failed because they didn’t reach the market demand. Either there was no market at all, or the company was unable to get to the right people. And this is why you must optimize your digital marketing strategies, one of which is Search Engine Optimization (SEO).
Create an Easy-to-Navigate Website
Even if you can play well with the keyword optimization and creative content, your website’s visitors can’t be translated into reliable leads if your website is hard to navigate. And you don’t have to learn everything about web design if you can hire just the right web creator.
First, you must know that the business page of a web designer represents their skill. It has informative statistics, frequently asked topics, and consultation scheduling feature directly on the front page. This design gives a clear picture to the visitor about the company’s specialization, types of service, and clients’ success stories. If you want to work with a different web contractor, make sure they fit the same standard.
Prioritize Your Local Reach
Unless your company is specialized in export, you must strengthen your local foothold first before expanding abroad. And SEO-ing organically for local stats can be tricky.
First, you have to claim your business listings. Check for any disparities and correct them all. It will make all ratings and reviews go directly to your startup instead of a false address.
Second, make your content relevant to the locals. It can mean that you make your website available in the local tongue. Or, you can create some posts with a local issue as the subject. Collaborating with other companies that are still tied up in your business chain can also be an option.
Maintain Active Engagement
This third strategy is the most arduous. You may notice a significant spike on your leads after you apply the two suggestions above. However, they won’t last unless you maintain the same quality in your post, and you create your content regularly. Most companies, especially the ones in the manufacturing industry, often neglect this step. And as a consequence, people think those companies’ webs are dead.
Active engagement does not translate to regular post only. You have to reply to any inquiry emails, comments on social media, and complaints. It also involves public-relations moves, such as participating in local activism or charity programs.